What is the concept of e-marketing

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What is the concept of e-marketing, its importance and who needs it in their working life?

Each company or product owner wishes to achieve more sales or reach the largest possible number of customers, and those who provide services wish to reach the largest possible number of beneficiaries, and achieve the goals they set for their institutions or companies.

According to marketing experts, each person who wants to reach his target audience must follow integrated marketing strategies using all possible tools to achieve the goals he has set within a tight plan.

With the rapid development of technology and modern communication tools, the term “Digital Marketing” appeared, and some call it “electronic marketing”, which is one of the most important sectors of growth and demand in the business world during the communications revolution and the rapid technological development that occurred in recent years.

It is even considered one of the most important foundations on which companies rely on success, reaching their audience, increasing their sales, and improving their performance in the event of gaps in their products based on the reactions of the interactive audience.

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Nowadays, all companies, institutions and organizations (small, medium and large) in addition to individuals need e-marketing to enhance their business activity, increase their sales, or deliver the message in a thoughtful and accurate manner if the institutions are non-profitable.